NBA star Russell Westbrook has a long history of positive impact on Oklahoma City. He starred for the Thunder for a decade and he has invested in OKC for Soccer, the initiative to bring high-level pro soccer to the city.

Now, Westbrook is aiming to expand his influence in Oklahoma City after being named Creative Director of the sports-anchored entertainment district being developed in downtown OKC.

• READ: Populous Named as Master Architect for Oklahoma City’s New Sports-Anchored Entertainment District

Westbrook is widely considered one of the most stylish and culturally impactful athletes in the world. From fashion to design to philanthropy, Westbrook has transcended sports to become a leading voice for creative empowerment and innovative approaches to community-building.

“We’re not just building a sports-anchored entertainment district — we’re reimagining how a city comes together,” said Russell Westbrook, investor, entrepreneur, and founder of RWE. “I’m personally bringing everything I’ve seen and experienced around the world — design, culture, energy — to help create something that’s never been done before in OKC. I’m proud to be part of a vision that’s not just about buildings, but about belonging — a place where people from every neighborhood feel seen, connected, and inspired.”

The district is envisioned as a dynamic hub, seamlessly integrating retail, dining, public spaces, and the new stadium. Located on the former Producers Co-Op site just north of the Oklahoma River, it is uniquely positioned to unite Oklahoma City’s most vibrant destinations — Bricktown, the OKANA Resort, the Boathouse District, and Scissortail Park — transforming a historically underutilized site into a seamless, walkable neighborhood that stitches the city together through commerce, sports, culture and community.